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Article of the Week
 All Change: From ‘consumer’ to ‘prosumer’
Phil Dourado on how consumers now want to join in the creation of customer experiences, how you need to design that co-creation process, and how too much choice can scare customers away. read article
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The leading on-line article bank for the Customer focused professional - over 480 articles archived.
Latest Articles
How to make better decisions
In this short article Phil Dourado explains how ‘decision markets’ can make you a better decision-maker, and how waiting for perfect information can make you a bad decision-maker.
Section(s): People Management Added: 30 Dec 2007Luck, leadership and customers: How to be a lucky organization
In this short article, Phil Dourado asks if you can make your own luck, and says yes you can, but only if you look out for the gorilla as well as the basketball…
Section(s): Strategic Customer Service Added: 5 Dec 2007
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