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Secret Service. Hidden systems that deliver unforgettable customer service Author: John R Dijulius III “Trust me, any IBM-er could learn the magic of surpassing customer service from John!” says management guru Tom Peters of this book. And John Dijulius is presumably CEO of some enormous empire who has achieved enough to sit back and write a book about it? Nope, he’s the chief of a hair salon in Ohio called ‘John Robert’s Hair Studio & Spa’ and the ‘hidden systems’ he describes could teach the big companies a thing or two. In a similar vein, Tom also recommends The Fantastic Hairdresser, by former London hairdresser Alan Austin-Smith and Zingerman’s Guide to Giving Great Service by co-founder Ari Weinzweig. Zingerman’s is a ‘matchless deli’ in Ann Arbor, Michigan. If you’re in a big company and you want to emulate the intimacy of customer service provided by smaller organizations, these books should inspire you in how to do it. Phil Dourado buy UK(£)buy US($)
3. The Paradox of Choice: Why More is less Author: Barry Schwartz Phil Dourado writes: If your product expansion strategy is based on horizontal extension - increasing the choice offered to consumers - you need to be aware of this paradox, as you do if you're a politician trying to push further choice into areas of our lives such as the health service and schools. buy UK(£)buy US($)
5. The Dance of Change Author: Senge et al Phil Dourado: With The Fifth Discipline, Peter Senge created a worldwide movement as thousands of organizations took up the challenge of trying to create the learning organization. buy UK(£)buy US($)
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