About the Center
The Teradata Center for Customer Relationship Management at Duke University is an academic center that advances the field of CRM through research and learning. Established in September 2000 through a dynamic partnership between Duke’s Fuqua School of Business and NCR’s Teradata division, the Center leverages the resources of a renowned academic institution and an industry leader to apply theory and practical business experience to CRM research and learning.

At the Center, our goal is to prioritize, facilitate and disseminate CRM-related works. As a result of Fuqua’s top-notch faculty and access to numerous and up-to-date CRM resources for academic and professional development, the Center is able to create thought leadership in the field of CRM. Through this strong academic and corporate partnership, we believe that the Center’s work, findings and offerings eventually impact the way corporations, students and academics view business in the 21st century.

The Center Activities
The Center’s activities are wide-ranging and provide numerous opportunities for involvement and learning to researchers, students and executives. From supporting academic research to providing executive education courses and seminar opportunities, the Center continues to drive CRM advancement. At the Center, we focus on advancing CRM through Research, Learning and Development, communication activities.

CRM Research
Driving CRM research is the core mission of the Center. Besides funding research on CRM- related topics, the Center also supports cutting-edge research by providing significant datasets for research purposes. Research projects cover areas related to econometrics and customer profitability, consumer behavior and firm strategy and integrations. Additionally, the Center also features a working paper series on CRM, which is accessible through the Center website. In Aug 2002, the Center hosted a nationwide response-modeling tournament based on data from the telecommunications industry. The tournament will result in a research paper and its findings are sure to impact the way businesses and researchers look at churn models in the future.

CRM Learning and Development
The Center partners with top-ranked Duke Executive Education to offer the “Managing Customer Value” program. Taught by CRM experts and Fuqua faculty, Martha Rogers and Julie Edell, this 3-day course highlights strategic, behavioral and organizational components of CRM and the latest analytical tools. The course targets marketing and CRM practitioners and is offered twice a year. Additionally, the Center also provides numerous white papers on CRM related issues, accessible through the Center website. The Center is also developing several textbooks and case studies on CRM.

CRM Communication
In addition to sponsoring a leading CRM based newsletter, the Center also hosts panels in various cities, featuring industry experts and Fuqua faculty. In the past, the Center panels have comprised renowned industry and academic experts such as Ron Swift, VP Customer Relations of Teradata Corporation, and book author, and Prof. Julie Edell, Duke University’s Fuqua School of Business faculty member, and Prof. Sunil Gupta, Center visiting scholar from Columbia University. Past CRM panels have focused on emerging CRM areas and topics such as CRM and the financial services, implications of CRM in the current year. The content of these panels has been valuable to both academic as well as corporate audiences.

More Info:
Teradata Center for Customer Relationship Management at Duke University, The Fuqua School of Business, 1 Towerview Drive, Durham, NC 27708-0120 United States
Tel:+1 919.660.1927
Fax:+1 919.660.7990
Email:crm@fuqua.duke.edu
Web:http://www.teradataduke.org