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Berry Consulting is a customer relationship marketing and customer knowledge management consultancy. All our products and services are focused on helping clients to build and manage comprehensive knowledge about their customers, and apply that knowledge to ensure all customer relationships and customer contacts are as profitable as possible. We have grouped our products and services into three categories: CRM Consulting and Allied Services Our consulting services include determining where clients are today in their management of customer relationships, designing effective customer relationship strategies and developing business cases to support these, developing detailed processes to guide the implementation of such strategies, and relationship management skills transfer. Customer Knowledge Our knowledge management service supports client relationship management initiatives through the development and application of sophisticated statistical techniques that help build effective knowledge about customers and prospects. Products, Solutions, and Business Intelligence As marketers, we've all been inundated with literature about software and systems that assure us of 'building and leveraging mission-critical assets'! Underneath the hype and hyperbole confusion reigns, particularly about the role, indeed usefulness, of legacy systems in the new age of CRM. Our approach to helping clients find their way through the mass of often contradictory and confusing advice thrown from all directions is based on these principles:
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